International Business

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
Study international business in Groningen to learn about international markets, cross-cultural management, and innovative business strategies, all essential in today's interconnected world.

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typeregulier, 180 EC
start1 september
taalvolledig English
opleidingsduur3 jaar voltijd
accreditatiesAACSB, NVAO
numerus fixus550plaatsen

What strategies do multinational corporations use to balance profitability and (environmental) sustainability in their international operations? How do cultural perceptions vary, and how can companies address these differences in their international operations? In the BSc International Business, you will learn to understand these challenges, and how to deal with them.

In Groningen, the programme is all about bridging management theories with real-life situations faced by international organisations worldwide. We take a holistic teaching approach. We incorporate multiple perspectives from sociology, ethics and sustainable management, marketing, technology innovation, psychology, economics, politics, and finance into the core subjects. But that is not all – theory comes to life as you put your learning into practice. That is why you work on real-life assignments and case studies and in your third year, you get the opportunity to choose for an internship or a study exchange.

Is this programme for you? You like to learn about cultures and countries and how they shape our global business landscape. You are looking for a truly international, diverse and challenging study where you can develop yourself and gain the competencies to prosper in your career. You aspire to work in an international setting, working for a multinational firm, governmental institution or international organisation. But above all, you are interested in the very broad range of issues that make doing business different from country to country.

Important to know: The BSc International Business is a fixed quota programme (numerus fixus) accepting only 550 students. The application deadline for September 2024 is 15 January 2024. Please check the information about the selection procedure.

Waarom aan de RUG?

  • The programme in Groningen is interdisciplinary and links theories of management to the reality of international business. From finance to ethics, sustainability to sociology, psychology to innovation and marketing – our approach ensures you grasp the nuances of managing international businesses from every angle.
  • You will study with students from across the world and be taught by international teachers. Did you know that there are more than 50 different nationalities represented in the programme and 37% of the student body is international?
  • In your 3rd year, it is time for your adventure abroad or for an internship. You can either study abroad for one semester at one of over 200 exchange partners in 50 different countries or take the opportunity to do an internship at an international organisation.
  • We believe in a soft landing for when you start in your 1st year. That is why we pair you from the start with student mentors who are there to support you with both study-related matters and insights about student life.
  • The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.


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1e jaar The first year starts with an intensive introductory programme to get you started on the right foot. You learn about the main theories and how they are applied in real-world international business situations. Also, you get introduced to topics such as international production, innovation, marketing, supply chain, finance, sustainable management accounting and corporate social responsibility. In courses like statistics and research methodology, you learn how to describe and interpret data.
Global Supply Chain Management
5 EC
Organizational Structure
5 EC
Academic English
5 EC
Introduction to International Business
5 EC
Financial Accounting
5 EC
Organizational Behaviour
5 EC
5 EC
International Marketing
5 EC
Statistics I
5 EC
International Trade and Competition
5 EC
Sustainable Management Accounting
5 EC
Research Methodology
5 EC
2e jaar
Digital Transformation in IB
5 EC
Firm Location and FDI
5 EC
Fundamentals of Finance
5 EC
Cross Cultural Management
5 EC
Global Business History
5 EC
Statistics II
5 EC
Comparative Country Studies
5 EC
Innovation Management in Multinationals
5 EC
Qualitative Research Methods
5 EC
Ethics and International Business
5 EC
International Business Law
5 EC
Global Political Economy
5 EC
3e jaar
Study abroad (= foreign minor) or International Business Internship
30 EC
Empirical Research Project
5 EC
International Strategic Management
5 EC
Bachelor's Thesis
10 EC
International Financial Management
5 EC
Managing International Business Organizations Game
5 EC


taal van onderwijs100% en
case study, literature study, oral presentation, computer exercise, research, research project, research proposal, tutorial, lecture, working group, group assignment, group discussion, poster presentation, self evaluation, individual assignment, practicum, self study, project, seminar
International Business focuses on dealing with economic, cultural, legal and political issues in international business situations. As this requires understanding of analytical methods, you will also follow course units dealing with statistics and mathematical explanations of economic phenomena. All activities will be in English, and you will develop the necessary academic skills to start your career in multinational firms and international organisations.
study guidance
Studying means working independently and planning your studies yourself, but of course, the faculty will help you do so. Together with other first-years, you will participate in a mentor group. The mentor, a senior student, will help you quickly learn the ins and outs of the faculty. In addition, you will discuss your study progress with your tutor (a lecturer-supervisor) at regular intervals. The study advisors are available to help you with specific study problems.
study abroad
In the 3rd year, you will spend a semester abroad. An alternative is to do an internship at an international organisation. The vast majority of the IB students spend one semester (30EC) abroad at one of our exchange partners in the third year. For an overview of university partners, please visit
bindend studieadvies
  • minimaal 45 EC in de eerste 12 maanden

You will be offered study advice after the first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.
You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system.
N.B. Some degree programmes use a tutoring system; please check with your study advisor.

Toelating en kosten


1 september 2024

aanmelding deadline : 15 januari 2024
collegegeld nog niet bekend

Students with a Dutch diploma can start their application in Studielink. More information on the steps to apply.

toelaatbare profielen
VWO N&Ttoelaatbaar
VWO N&Gtoelaatbaar
VWO E&Mtoelaatbaar
VWO C&Maangevuld met wiskunde A of wiskunde B;The profile Culture & Society must be complemented with mathematics A or B.
hbo-pIt is also possible to enter the programme with an HBO propaedeutic certificate, on condition that you meet the required level of mathematics and the English language skills. For mathematics, you must at least have completed A or B (previously mathematics A12 or B1) at Dutch VWO level. For English, you must also have completed this at VWO level or obtained one of the English certificates: IELTS Academic overall score 6 (Speaking 6, Writing 5.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 20); C1 Advanced (with minimum score 169).
WO propedeuseYou can enroll, as long as you have a finished VWO-degree with mathematics A or B.
studie kosten
bron: Rijksuniversiteit Groningen
bedrag kostenpost
€ 600studiematerialenper jaar
inbegrepen in collegegeld
registration fee

De stad


The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.


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1/2 RUG
International Business
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/2 Maastricht University
International Business
star Keuzegids topopleiding 2015
€ 308 gemiddelde kamerhuur
588 eerstejaars
43% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Na de studie

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International Business is a broad programme that forms a solid foundation to pursue a broad range of Master's degrees. You could build on your Bachelor's with a Master's degree in International Business and Management, which will give you the credentials to work for a multinational firm, governmental institutions and international organisations. Or you might choose to specialise in Marketing, Financial Management, or HRM, for example.

Beroepsperspectief / arbeidsmarkt

Plenty of multinationals will be interested in students with an academic degree in business. Your position within this kind of organisation can vary from export manager or international marketer to international sales manager, product manager, or human resource manager. But numerous other career opportunities await. This, of course, depends on the choices you make during and after the International Business programme.

Many organisations also offer traineeships and junior positions which will introduce you to different types of activities. If you were to choose a two-year Research Master's you could move into academia, perhaps decide to go further and earn a PhD.

Top 5 sectors IB graduates work

  • Consumer goods
  • Financial
  • Consulting
  • Utilities
  • Government

Examples of organisations: ING, PwC, EY, Toyota, Philips, Unilever, Ministery of Economic Affairs and Climate. Source: FEB Graduates report edition 2021 (nr. of respondents 117)

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Potentiële beroepen

business / data analyst
export manager
human resources manager
international marketer
international product manager
international sales manager
bron: StudieData


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